From the President:
Hello stateside friends! We at Wiener King are very enthused with our new program to bring the WK to the rest of the world. Our growth is unparalleled in the food industry and we are eager to share this cornucopia with the rest of the industrial world. Won't you share in our spread?
We have chosen a few select sites in the US that show potential in the Hot Dog business. We are pleased to inform you that your City has made the first cuts. Our criteria was city size, local economy, available workforce and the presence of corporate entities like WalMart who have chosen to locate in the area within the past five (5) years due to favorable business practices and tax incentives offered by your location. We feel strongly that by sticking with smaller "All American" cities, we will get a better idea of what the impact of the WK will be stateside. This will bring us even closer to our dream of world domination.
We hope that your city will be the location of one of our vanguard stateside outlets, perhaps even the chosen stateside Headquarters of WK.
While we continue to examine possible test locations for viability and prepare the marketing plan, it would be beneficial if we could get your input on the matter. At this juncture, any information you could send our way about your city, your people and possible financial incentives would be welcome. For fastest consideration please contact our marketing research group at wienerking@hotmail.com.
Sincerely,
Jeff Reynolds
President, WK
What?
The world's premier Hot Dog-oriented restaurant. WK is renowned for its good food as well
as its menagerie of cartoon characters that are a staple of life here and are often seen on the
soccer fields entertaining the crowds: The "Wiener King" himself, as well as "Baron von
Hamm" and "The World Famous Waffle Boy." These characters are similar to your familiar
burger-clown except much more a part of everyday life. Many of us take lunch at the WK daily.
When?
Founded in the early forties by the Reynolds brothers, Gary & Locke. Today, the business is
still family-run with Jeff Reynolds as President and CEO, or as he sometimes signs his inner
office memos, "Head WienerMeister." We here at WK like to think that it is just this fun family
atmosphere that lends to the astounding and growing popularity we continue to enjoy as we enter
our seventh decade.
Where?
Australia. The land of sun, sea, sand, and Hot Dogs (and not necessarily in that order).
Around here the people say that the tourists come for the sand and surf, but they stay and return
for the food. The Wiener King is the most frequented restaurant in the country- and for good
reason. We offer fresh, tasty food at budget prices. Since 1964 we are also the number one
employer down under, with 32% of the work force donning one of our two uniforms four days a
week!
The Wiener King is more than just a service oriented restaurant specializing in family fun.
Where there is a Wiener King you don't have to look far to find the WK farms and processing
plant- ensuring jobs for the community as well as fresh food.
Why?
The traditional wiener is the national food of Australia. A long time favorite since the Brits
marooned the first settlers here and left them to fend for themselves, subsisting on whatever
they could catch. The wiener in Australia symbolizes freedom and security. The wiener ensures
that the people are happy and well fed- both then and now. In Australia, the Wiener King is held
as a national spokes-hero. What the wiener says, goes!
Wiener King has expanded in its home base to its fullest potential. WK now seeks success abroad. Perhaps in YOUR town or municipality. People all over the world are ready to bring a little bit of Australia home with them today. Surely it won't be long now before you hear the familiar strains of, "Honey, let's eat Australian tonight!"
Here at the Wiener King we put our people first, whether you are working in the restaurant or the processing division. To us you are all the same.
We know that you will enjoy your job- so let me fill in just a little concerning our company policies and benefits.
1. Your uniform. Wear it with pride! Keep it clean! This is YOUR uniform and it is your responsibility. That is why we charge the uniform to your first check, to give you the pride of ownership! You're one of us!
2. Your hat. This is the pride of the chain. This hat is a symbol of everything WK. It should always be worn, even when you are on break. Feel free to wear it on your off hours. Never burn your hat.
3. All employees are allotted free meals when at work. Enjoy!
4. Guard your fingers. Our pay rate is based on a per-finger scale. (This one is directed more toward the processors.)
5. With hard work and determination you can easily make Shift Magistrate.