Maze of Death
But that, my friends, is the future; and I need a new lawn mower now.
You see, I was too put off by the security precautions the store had erected in order to protect itself from customers like me. You enter the doors and it's a whole new world. There are doors that you go in and doors that you go out. Is this a garden center or a slaughterhouse? You enter through a door that you cannot exit by. As you are herded through the carefully constructed and spacious isles you cannot help but notice the Excellent Prices. Must Save. Must Save.
The whole store is designed like a rat maze; with prizes and punishments. It is a trap. It is an abattoir, a slaughterhouse, and there is but one exit. An older term for a slaughterhouse is a "shambles." And it was a shambles. No one is innocent; everyone is a shoplifter, or a suspected shoplifter. The sales ads will soon look like the old publishers clearing house letters: You may already be considered a criminal! Its the hot trend in sales these days, criminalizing the customer. The big record companies have even gone so far as to band together in order to sue their customer base. Soon the music industry will sue me for not listening to them; I have already paid a blank tape fee. Its true, you are taxed when you buy blank media; the money distributed to the big record companies regardless of what you used the blank media for. In a rational world this would ensure you a right to tape whatever you want; a right you paid for. We do not live in a rational world. They have made money from me recording my own voice. Where are my residuals? Im at about the same place as the artists they claim to represent. I have not received a penny from the recording industry. They lament the lost sales from piracy as if every person who copied something would have actually gone out and paid for it. They have gone so far as to actually say Americans are actively not buying music. Its zen; it bends your mind.
Its like the time I didnt buy that car, and so had to pay the car manufacturing consortium $120,000 for hitching a ride. Oh, well. If I really want to actively not buy, I guess I would observe Buy Nothing Day. But I just cant. The only thing worse than being told what to consume is being told what not to consume. Besides, anti-consumer consumers are the most loathsome consumers of all. Theyre the ones buying most of the bumper stickers. The definition of consume used to be to destroy, use up, or waste as in the infidel was consumed by fire. Today the definition of consume is to invest in consumer products. They do want you to think of every purchase as an investment. They ask you to consider an investment in a new car, computer, or home improvement. Though these consumer goods tend to depreciate instead of gain value. It doesnt matter; things are made to break. If products lasted you wouldnt need a new one. Theres no profit in that. Stores also desire loyalty- from the employee and the customer alike. They know that in the end there can only be one hyper-mega-deathstar-bigbox-chain. If you are alert as you walk the isles you may see industrial spies hard at work for god, country, and employer. Employees from one store enter another to check prices. They do this on the sneak. They use a device to scan the barcodes of the consumables on the shelves. The devices are built to look like cell phones. If someone walks near them they pretend to talk into them. Spies are everywhere. They must destroy the enemy. Because there can only be one hyper-mega-deathstar-bigbox-chain and they own the customer. Soon we will all work for them.
As an employee you are issued a uniform, you attend happy, happy mandatory meetings with group chants, and you do as youre told. David Raffin is the editor of Vision? Nary! magazine. A writer and a performer, he may be contacted though his home page. This column is available by email. If you are interested in running this column as a regular feature in your publication, contact here. |