03/28/06
"SayWA" the sound of an adman's jaw moving
Ex-Red Beret (Boy Scout) Chardman has a beef with the new Washington State advertising motto, "SayWA."
Seems most of the WAliterati (people who live in Washington and are able to comprehend what they read) hate the $400,000 product of an ad agency's gonif infested slogan team.
It will never achieve the branding success of California's "WAjewtalkin'boutWillis?*" or Oregon's "Dy-No-Mite!" because "SayWA" has never been a sitcom catch phrase.
This is what all other states use as ad slogans;
Mississippi's "Did I Do That?" ; Idaho's "Danger, Will Robinson!" ; Texas' "EX-TER-MIN-ATE!" ; Florida's "Excuuuuuuuuse Meeeeeeeee!" All being powerful cases-in-point.
Still, were I in charge, I would also go against the grain- eschewing sitcom gold for the best slogan at this moment:
WA- "Singin' in the Rain. What a glorious feeling!"
This slogan is guaranteed to make the people happy again.
Also, it brings up two different images; Fred Astaire for the older folks, and Malcolm McDowall for the edgier crowd. Everyone wins.
I am willing to design this campaign for the bargain price of $350,000 (plus whatever it takes to clear the associated rights.)
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* Sadly they stopped using this after complaints from the ADL, replacing it with "Nanoo, nanoo."
3 comments
...C'mon Dave, give it a chance to bounce around in your head for a while before condemning it.
I mean- who wants to be known only as The Green River Killer state, anyway?
Just anti-freemarket, contrarian commies, that's who. I'm off to a wine-tasting, and later to a Starbuck Investor's meeting.
(--Drives off in new Lexus---)
Too long, that's how long.
I think it was one of those demographic slivers like the Mook.
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