Usually when I pass this sign my brain, which I allow to do all my reading for me, reads this as "Gloryhole." Or at least it did the first time and recalls it ad infinitum, as it is wont to do.
The first time I thought "What an odd name for a church." Yet it has a ring to it. Glory sounds right, and hole reminds of, say, deep-in-the-holler Ozarks which is what I think of when I see storefront churches. Also I beleive people inside should be wearing extravagant hats. With ostrich feathers.
The lure of the name and the hats? A brilliant marketing ploy. In the radical theory of parallel universes there is a world where this is named such as a cynical marketing ploy and people are wearing ostrich feathered hats; and there is a world where it is named such and people are wearing ostrich feathered hats in all earnestness.
Which world is preferable is varied depending on many factors, such as whether you are a milliner or an ostrich.